In the digital age, social media has become a powerful tool for businesses, including for those in the Medicare insurance industry. It provides a platform to connect with potential clients, share valuable information, and build a strong online presence. However, using your personal social media for business purposes can be a double-edged sword, especially when it comes to expressing personal views on polarizing topics.
Imagine this scenario: You’ve just posted a passionate rant about a political issue on your Facebook page. Moments later, you post a reminder to your 900 friends that you sell Medicare insurance and they should refer their grandparents to you. But does this strategy really work?
Your closest friends, those who share your political views, might call you. But what about the rest? Those who aren’t into politics or those who hold different opinions? Chances are, they aren’t going to call. I knew a guy who did just this. He’d post the most polarizing takes on Facebook, and then wonder why he wasn’t getting leads.
This brings us to an important point: If you’re planning on using your personal social media for business
, avoid being polarizing. It just doesn’t make sense. You’re not going to change a 65-year-old’s political views, and they’re not going to change yours. So why risk alienating potential clients?
Now, if you have a business profile, this rule is even more important. Politics and polarizing topics should never be discussed. Your business profile should be a place where all clients feel welcome, regardless of their personal beliefs.
So, keep your political views to yourself and your own circle. Focus on what makes you a great insurance agent. Remember, your goal is to build relationships with your clients, not to win a debate.
But what does it mean to focus on what makes you a great insurance agent? It means showcasing your expertise, sharing valuable information about Medicare insurance, and demonstrating how you can help potential clients navigate their options. It means being responsive, reliable, and respectful. It means putting your clients’ needs first and providing them with the best possible service.
Remember, professionalism is key in all aspects of your business, including social media. It’s about creating a positive online presence that reflects your commitment to your clients and your profession. It’s about building trust and credibility, which are crucial for success in the Medicare insurance industry.
So, the next time you’re about to post on your personal social media, take a moment to consider the impact of your words. Are they likely to attract potential clients or push them away? Are they reflective of the professional image you want to project? If not, it might be best to keep those thoughts to yourself.
At TMS Insurance Brokerage, we’re here to support you in your journey as a Medicare insurance agent. We understand the challenges and opportunities that come with using social media for business, and we’re committed to providing you with the guidance and resources you need to succeed. If you have any questions or need further assistance, don’t hesitate to call us at 210-908-6565. We have a local presence in San Antonio, Austin, Houston, Corpus Christi, and the Rio Grande Valley, and we’re always here to help.